High user engagement is key for digital publishers nowadays. Personalised content strengthens users relationships and drives add revenue.
Many publishers heavily struggle with innovation and the rapid change coming to media. The trend goes heavily to personalisation and new platforms. For many publishers this can be the end for conventional publishing channels. E-papers and paid content is a great possibility but lacks on user engagement. With AIRA Recom publishers can track interactions and build machine learning models to personalise content. The audience get more relevant results and has an additional argument to use their platform over another.
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